A whiskey of luxury and full of character, made by an ancestral breed of the best Master Blenders. A drink as special as masculine, designed to celebrate progress, the arrival of knowledge and the appreciation of good taste. A unique gift, since only 1 in 10,000 selected barrels from the four corners of Scotland is adequate to create this elixir.
Johnnie Walker Blue Label is made from the selection of the most exclusive Scottish malts, oak barrels selected with the greatest detail, and inspired by the legends and poems that whiskey experts have told throughout history. A complex and deep whiskey of velvety texture, with smoky notes of chestnuts and caramelised fruits. The uniqueness and craftsmanship of each bottle of Johnnie Walker Blue Label, make it the perfect gift.
Johnnie Walker® is the number one scotch brand in the world, and is enjoyed by people from more than 180 countries around the world. Since the time of its founder, John Walker, the master mixers of its whiskeys have pursued taste and quality above all else.
Six generations of master mixers have been pioneers and creators of new flavors that have transformed a small Scottish grocery store, founded in 1820, into an international whiskey business that sells elegant, authentic and iconic blends.
The current range of award-winning whiskeys includes Johnnie Walker Red Label®, Black Label®, Double Black®, Green Label®, Gold Label Reserve®, Platinum Label® and Blue Label®. Together they represent almost 19 million boxes sold annually (IWSR, 2016), making Johnnie Walker the most popular Scotch whiskey in the world.
Craig Sandeman is South Africa’s go-to guru for all things gift-giving, blending psychology and cultural insights to curate perfect presents. A Cape Town native with a global perspective, he’s renowned for his blog, workshops, and media features that delve into the art and science of thoughtful gifting. If you’re ever stumped on finding the ideal gift, Craig’s expert advice is your ticket to gifting success.